how we do it

fresh approaches, tools
and techniques

a proven 4i process

we review and synthesize prior research to truly understand your needs, what you are setting out to accomplish, and utilize hypothesis-driven thinking to address your questions

we use our years of experience in healthcare market research and strategy consulting to ensure the right methodology to meet your business challenge

we use empathy-led interviews and behavioral science led analyses to ensure that we glean insights that matter and make a difference to address the So What for your marketing organization

we design story-led presentations and facilitated workshops to inspire ideas that can be actioned immediately to explore the Now What

we are passionate for solving client problems and building a unique differentiated culture

commitment

be a trusted advisor to our clients

experience

always a senior team with extensive experience

expertise

adept in all brand and communication research

innovation

fresh new methodologies to solve hard problems

diversity

ensuring diversity of ideas, voices and people

all voices matter

being a LGBTQ certified business at integro, we ensure that all voices matter and are heard. we take a special effort in ensuring that we include diverse voices in our recruitment and analyses.
to that end, we have a range of diversity KPIs that we utilize to monitor and manage our diversity initiatives and work with our field partners to continuously optimize these KPIs.
reach out to us if you want to learn more about our Diversity KPIs and Diverse recruitment scorecard, as well as how we can help you ensure diverse voices are reached and heard in all your research.

global experience

as a team, we have extensive experience working on global projects. we have a trusted network of partners across the world including local-based moderators, simultaneous translators, project managers, cultural anthropologists, and psychologists. our work takes us to europe, asia, africa, australia, latin america, and north america