red integro rays

what we do

bringing our in-depth expertise to solve client problems

we partner with clients throughout their brand planning cycle

foundational

  • mapping the customer journey

    understanding your TPP

    emotional and behavioral

    insight mining and exploration

    customer persona and segmentation research

  • identifying the ideal brand identity and brand positioning

    developing the ideal brand narrative and messaging

    developing the ideal brand concept and optimization

    evaluating and optimizing detail aid

executional

  • illumination of drivers & barriers

    taking the pulse of your marketplace through ATUs

strategic

we have a laser focus on four critical client needs

deeper emotions

through a combination of empathy led moderation and innovative approaches, we dig deep into customer emotions to unpack the why’s behind behaviors

behavior change

utilizing a behavioral economics (BE) lens and BE-inspired techniques, we uncover true drivers of behaviors to predict and influence behavioral change among customers

actionability

with story-led reporting, unique creative deliverables, and inspirational workshops we focus on turning insights into ideas and ensuring action from research

fast and agile

through quick-turnaround research sprints led by senior teams and leveraging new technologies, we specialize in fast, effective results for the dynamic business needs

pills

pharmaceutical, biotech and medical devices

  • prescription brands
    medical devices & technology
    implants
    testing equipment
    otc & dtc
    biosimilars

looking out at water

disease state experience

  • oncology
    cardiovascular
    autoimmune
    neurology
    infectious disease
    vaccines
    respiratory
    rare diseases
    and more

people walking fast

customer types

  • kols
    pcps
    all specialists
    nurses
    pa/nps
    patients
    caregivers
    pharmacists
    payors

molecule

solid tumors

  • breast
    lung
    colon
    prostate
    gmb
    ovarian, cervical
    melanoma
    rcc
    gi

blood under microscope

hematological malignancies

  • multiple myeloma (MM)
    acute myeloid leukemia (AML)
    chronic myeloid leukemia (CML)
    follicular lymphoma (FL)
    diffuse large b-cell lymphoma (DLBCL)
    mantle cell lymphoma (MCL)
    myelofibrosis (MF)
    myelodysplastic syndrome (MDS)
    chronic lymphocytic leukemia (CLL)

vaccines

  • influenza
    pneumococcal
    hpv
    rsv
    rotavirus
    pertussis
    mmr
    hepatitis a/b
    covid-19

purple flower in field of yellow flowers

rare diseases

  • acromegaly
    cushing’s disease
    amyotrophic lateral sclerosis (ALS)
    chronic rhinosinusitis (CRS)
    narcolepsy
    duchenne muscular dystrophy (DMD)
    central precocious puberty (CPP)
    cystic fibrosis (CF)