THE EXPERTS BEHIND THE INSIGHTS
our team
At our core, we are passionate insight geeks with diverse expertise—researchers, psychologists, statisticians, scientists, project directors, storytellers, and designers who spark innovation. We pride ourselves on being clear communicators, guided by strong values and driven by big hearts.
meet the team
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Founder
Starting as a scientist on the Human Genome Project in Cambridge, I transitioned to market research in 2005. My curiosity about people, paired with a drive to apply scientific insights to improve lives, pushes me to solve new challenges. I’m passionate about health, enjoy diverse conversations, and strive to uncover smart, original ideas for clients.
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Founder
With two decades of experience launching blockbuster pharma brands across Oncology, Cardiovascular, Vaccines, Women’s Health, HIV, Rare Diseases and more, I’m driven by solving complex client challenges and by authentic conversations with customers. I thrive on creating impactful strategies and engaging with clients to uncover insights that make a real difference in patients' lives. It's a privilege to collaborate with such transformative brands.
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Founder
With a PhD in marketing sciences, extensive background in behavioral economics, and having lived across three continents, I love combining my academic knowledge with my curiosity in culture and people to impact market research. I’m passionate about understanding what drives behavior and believe in the power of blending art and science to uncover deeper insights. My combined expertise in healthcare and behavioral science allows me to offer fresh, innovative solutions and ideas to our clients.
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Head of Behavioral Science
With nearly two decades serving as a healthcare market researcher and applied psychologist, I champion the use of innovative methods like cognitive ergonomics and behavioral economics to uncover deeper human insights. A strategic thought partner, I help teams challenge boundaries and bias for action, translating complex data into tactical interventions designed to drive authentic behavior change. I’m particularly passionate about Rare Diseases, for which I founded various Centers of Excellence and activation frameworks, having received best-in-class industry recognition. From exploratory assessments to drivers/barriers research and campaign communications, I blend science and creativity to help our partners launch compassionate, innovative, human-centered brands.
What sparks my passion inside of work?
I’ve frequently been asked, “Why healthcare market research?” Because every single day, I engage in tasks that spark my intellectual curiosity, grow my knowledge, allow me to be creative, enable me to think strategically and ideate, all while having the honor of knowing that I, along with my amazing industry colleagues, am personally contributing to enhancing patient outcomes, improving healthcare systems and advancing scientific innovation. ‘Why NOT healthcare market research?’
What sparks my passion outside of work?
Outside of work, art sparks my passion! I love discovering and meeting new artists, visiting galleries, and exploring different mediums. For me, art is a window into different perspectives and an endless source of inspiration. It’s not just about aesthetics—it’s about connecting with the deeper emotions and human emotions behind each piece and having the privilege of expanding my understanding of the world through the lens of creativity and the experiences of others – which mirrors my approach to understanding people and sparking human insights in research.
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Design
With 15 years in the healthcare research industry, I began my career as a qualitative researcher. Combining my passion for bringing stories to life with my background in communications, video production, and fine arts, I’ve found a unique way to blend both. My experience in the research and creative sides of the industry gives me a distinct perspective on how to develop meaningful and impactful creative work.
What sparks your passion inside and outside work
I am endlessly curious - I love meeting new people and exploring the world. Reading, viewing or listening to stories will always spark my passion!
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Sr. Director
Joanna brings qualitative expertise in the areas of consumer insights, brand and concept development to Integro. For almost 20 years, she has conducted thousands of one-on-one interviews and focus groups with healthcare professionals and consumers both in-person and via web-based platforms. In addition, she has designed and led customized workshops with consumers, professionals, clients and agencies to reveal brand opportunities, new product needs and potential services to enhance brand consideration and commitment.
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Sr. Director
With over 15 years of experience in the pharma market research industry, I have had the privilege of partnering with a wide range of clients to build impactful brands across diverse therapeutic categories. My natural curiosity and thoughtful approach have made market research the perfect outlet to blend my passion for understanding the "whys" behind human behavior with my talent for solving complex challenges. I am deeply driven to deliver insightful, actionable answers to my clients' most pressing questions, empowering them to make strategic decisions that ultimately improve patient outcomes worldwide.
What sparks my passion outside of work?
When not at work, I prefer to be outside spending time with my family and experiencing the outdoors via mountain bike or skis.
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Sr. Director
At Integro I balance a rigorous research focus with a deep respect for individuals’ voices. I draw on my prior experience as a licensed clinical psychologist in my qualitative interviews, using empathy-based inquiry to get beyond the rational level. With a B.A., M.S. and Ph.D. in Psychology, I still enjoy being a student of human nature.
'What sparks your passion inside and outside work?' As a lifelong amateur artist, I embrace creativity in analyzing even the most seemingly straightforward data. I appreciate the interplay of art and science in every phase of market research.
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Sr. Director
With over 15 years of healthcare research experience, I have delved into both quantitative and qualitative methodologies across various therapeutic areas, spanning domestic and international research. My curiosity to understand what makes brands work, combined with my attention to detail, has consistently helped me deliver actionable insights for my clients. Outside of work, I find joy in listening to podcasts, practicing Pilates, and spending quality time with my family. Each new challenge at Integro fuels my curiosity and dedication to making a meaningful impact.
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Sr. Director
With a decade of experience in market research, I am dedicated to bringing human truths and insights to life for clients. Guided by empathy and human-centricity—values that resonate deeply with Integro—I work each day to understand people better and answer clients' most pressing business questions. I am especially passionate about storytelling, using mediums like video, audio, and digital magazines to vividly capture and share customer experiences.
'What sparks your passion inside and outside work?'
I am passionate about people and celebrating the big and small things - whether it’s fostering team bonding at work, commemorating a project win, planning a family gathering or one of my children’s birthday parties.
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Director
After completing business school and gaining early experience in advertising and brand management, Paolo was drawn into market research over a decade ago by a deep curiosity about consumer behavior. He finds energy in diving into robust quantitative data and a thrill in uncovering the deeper "whys" through qualitative insights. For Paolo, every project is an opportunity to blend analytical rigor with empathy, revealing actionable insights that empower brands.
'What sparks your passion inside and outside work? I find joy in travel, skiing, tennis, cooking, and the simple freedom that comes from riding my Vespa through town.
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Qualitative Specialist
I have been a full-time healthcare moderator for over twenty years. My expertise runs the gamut of qualitative research methodologies across the product pipeline from molecule to post-launch. In addition to my experience across a broad spectrum of conditions (e.g., rare diseases, diabetes, autoimmune, respiratory, CNS, infectious disease, etc.), with in-depth experience in hematology/oncology, including NSCLC, colon, gastric/GEJ, HCC, RCC, ovarian, pancreatic, head & neck, breast, multiple myeloma, CML, AML, ALL, DLBCL, and MCL.
I’m known for my improvisational style that gets results while allowing clients to make changes on the fly. Equally capable of coming across as a peer to both HCPs and patients, I keep respondents engaged and create a casual environment that fosters insightful discussion. I’m thorough and relentless, unafraid to challenge respondents or go off script when needed. I excels at encouraging respondents to open up while always keeping an eye on the clock and leaving no stone unturned.
I am a graduate of the University of Pennsylvania’s Wharton School and have received professional training in the principles of behavioral economics (BE) and neurolinguistic programming (NLP).
What sparks my passion outside of work?
Any opportunities to learn, grow, and laugh
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Director
Having started my career in public health, researching the impact of sex education on partner communication, I developed a deep interest in how healthcare trends affect patients and caregivers. This passion has shaped my approach to pharmaceutical market research, where I bring empathy and a patient-centered focus to every project. With experience across multiple therapeutic areas, I am particularly passionate about disease education, believing that patients and caregivers deserve clear, accessible information to make well-informed decisions about their care. I am committed to delivering insights that truly make a difference in improving healthcare outcomes.
What sparks my passion outside of work?
Outside of work, I enjoy reading and dream of one day building a personal library at home, complete with a rolling ladder to reach the books on the highest shelves.
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Manager
With a mix of both quantitative and qualitative experience across various therapeutic areas such as Cardiovascular, Rare Disease, Obesity, Oncology, and HIV, I am passionate about understanding the human health journey from diverse perspectives. A graduate of Tufts University with degrees in Community Health and Spanish, I am deeply interested in how the interplay of healthcare access, quality, and cost impacts patient care and the balance needed to ensure effective outcomes. Approaching each challenge through an empathetic lens, I like to tackle problems with a solution-oriented mindset to find meaningful solutions.
'What sparks your passion inside and outside work?': Actively listening to voices around me to create tangible change and improve health outcomes in my surrounding community
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Sr. Manager
I've had the privilege of working across the healthcare marketing funnel-- starting with health care PR, moving in media planning and marketing, and finally landing in consumer and market insights research and strategy. With over 8 years of experience, I strive to combine a deep understanding of the healthcare landscape with a natural curiosity for developing strategies that resonate with diverse audiences. I am passionate about empathy-driven storytelling, connecting with patients and healthcare providers to uncover and share their unique perspectives.'What sparks your passion inside and outside work?' Storytelling! I love hearing the why behind everything—be an art piece, a movie, political events and patient’s journeys!
committed
to sparking
transformation
THE EXPERTS BEHIND THE INSIGHTS
Get in on the action
Our culture is rooted in connection, curiosity, and a commitment to making a meaningful impact. If that resonates with you, here’s a bit more about us:
Work hard, play hard!
We live by this mantra! We're a group of passionate people who genuinely enjoy each other's company. Fun is at the heart of everything we do.
Have rewards to shout about!
We value our team as our greatest asset, providing outstanding compensation and benefits. We prioritize individual career development and quickly recognize exceptional contributions—all while fostering a fun work environment.
Believe in flexibility and empowerment!
We believe in flexible work styles that adapt to individual needs, paired with a culture of accountability that empowers our team.